From the cab to the cloud: How AGCO Fendt is making smart farming real – We Talk IoT #86

Smart farming has been a promise for decades. GPS guidance, variable-rate application, autonomous tractors, the technology has been on the horizon for so long that it is easy to miss how much of it has already arrived.

In this episode, Andreas Gatti, manager digital products & FendtOne at AGCO Fendt, takes us through what precision agriculture actually delivers today,  and where the hard problems still remain.

Andreas explains how the PTx Trimble joint venture, formed by AGCO and Trimble in 2024, is turning Fendt from a machine manufacturer into a full farm ecosystem provider. We discuss what it means to treat 25-centimetre sections of a field independently, why full autonomy is less about driving and more about work quality, and how smart machines are quietly eliminating hours of paperwork for farmers who never asked for a digital transformation.

We also ask the harder questions: who owns the data, whether the business case holds without subsidies, and which adoption barrier the industry consistently underestimates.

#smartfarming #precisionagriculture #agtech #IoT #WeTalkIoT

 

Summary of this week’s episode:

01:30 Andreas introduces himself and AGCO Fendt
03:45 What PTx Trimble changes for farmers
07:10 How Fendt defines smart farming — and what is already delivering results
11:20 Mixed fleets and interoperability in practice
14:30 The biggest benefit: driver, owner, or office?
16:00 Where farm autonomy stands today — and what is still in the way
22:10 Treating every 25 centimetres differently: precision application
27:00 Data ownership, security, and GDPR
31:30 Smart farming and climate change: mitigation or marketing?
35:00 Adoption barriers: cost, skills, connectivity — and the one nobody talks about
40:20 What Andreas is watching on the horizon

 

Show notes:

Andreas Gatti: https://www.linkedin.com/in/andreas-gatti-b09195104/

Smart farming: https://www.fendt.com/de/smart-farming

Smart agriculture: https://my.avnet.com/silica/solutions/markets/smart-city/smart-agriculture/

 

Listen to the “We Talk IoT” Soundtrack on:

Spotify: https://open.spotify.com/playlist/05MOV4OV2MH2in2txsAGtG?si=ad08112cb8d443f4

YouTube: https://www.youtube.com/watch?v=D-NvQ6VJYtE&list=PLLqgVFfZhDRVYmpEqbgajzDvGL4kACRDp

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